Prompt Cast
Jenny Britton Bauer's Journey with Jenny's Splendid Ice Creams
TLDR Jenny Britton Bauer, founder of Jenny's Splendid Ice Creams, shares her experience navigating a crisis in 2015 and creatively responding to the current crisis by focusing on delivery, community support, and crowd-sourcing flavor ideas to evoke nostalgia and connection among customers. She emphasizes the importance of building a strong community, adapting strategies, utilizing social media, and staying connected with customers one person at a time for new food businesses.
Timestamped Summary
00:00
Business travelers are finding that mixing leisure with work trips keeps them recharged and excited.
02:54
Jenny Britton Bauer, founder of Jenny's Splendid Ice Creams, discusses how she navigated a crisis in 2015 when listeria was found in her plant, leading to a shutdown, and how she applied lessons from that experience to creatively respond to the current crisis.
05:38
Jeni Britton Bauer quickly adapted her ice cream business to focus on delivery, ensuring a safe work environment for her team and emphasizing the importance of community support during uncertain times.
08:28
Jeni Britton Bauer crowdsourced flavor ideas based on people's memories and stories, aiming to create new ice cream flavors that evoke nostalgia and connection.
10:56
Jeni Britton Bauer emphasizes the importance of building a strong community from her early days in the market, highlighting the value of listening to feedback and constantly learning and adjusting to create a sense of belonging and pride among supporters.
13:23
Jeni Britton Bauer discusses the challenges and opportunities for food businesses that have just started during the current situation, emphasizing the importance of adapting strategies, utilizing social media, and staying connected with customers one person at a time.
15:53
Upcoming guests on the live video conversations include Susan Griffin-Black of EO Products, who will discuss pivoting from essential oils to hand sanitizer.
Categories:
Business
