Prompt Cast
How I Built This podcast production process and guest selection
TLDR The "How I Built This" podcast team extensively researches and prepares for each guest's appearance, aiming to uncover new aspects of their life story. Guests are chosen based on brand recognition, willingness to be open about failures, and being founders of the business being featured.
Timestamped Summary
00:00
Wondery Plus subscribers can listen to "How I Built This" early and ad-free.
03:12
The host and the team extensively research and prepare for each guest's appearance on the show, aiming to uncover new and interesting aspects of their life story, with no specific target market in mind for the episodes.
06:11
Guests on the show are chosen based on the recognition of their brand, their willingness to be self-reflective and open up about their failures, struggles, and mistakes, as well as being founders of the business being featured.
09:13
The host's children enjoy listening to episodes about food, like Tate's cookies, and the Home Depot episode is a favorite that they have listened to many times.
12:06
Guy Raz has two production companies, Built to Productions and Tinkercast, which produce shows like "Wisdom from the Top" and "Wow in the World," respectively.
15:08
Guy Raz's production company, Tinkercast, has launched new shows like "Who When Wow" and "Wow in the World," designed for parents and kids to listen together, with plans for an EdTech platform and a commercial product in 2022.
17:57
Producing episodes of the podcast involves a small team investing time and money to ensure accuracy and quality, distinguishing it from other podcasts that may not prioritize these aspects.
Categories:
Business
