How Alli Webb Built Drybar from a Mobile Blow-Dry Business

TLDR Alli Webb started a mobile blow-dry business in LA, which evolved into Drybar, a nationwide success story with a unique salon concept, rapid expansion, and franchising, showcasing the organic growth of the company and the rewarding experience of building a successful business with family.

Timestamped Summary

00:00 Wondery Plus subscribers can listen to the podcast "How I Built This" early and ad-free.
04:48 Alli Webb pursued her dream of working in the hair industry, starting by enrolling in beauty school and eventually moving to New York City to work for a renowned stylist.
08:25 Alli Webb started a mobile blow-dry business for her mommy friends in LA as a side hustle, charging $35 to $40 per blowout.
11:57 Alli Webb started a mobile blow-dry business in LA that quickly became popular through word of mouth, leading her to consider opening a brick-and-mortar salon.
16:00 Alli Webb, along with her brother and husband, started developing the concept of Drybar while still working their day jobs, with Cameron working on the website and Alli handling logistics and communication with the cosmetology board.
19:53 Drybar was the first of its kind, with a unique concept inspired by Alli Webb's mobile blow-dry business, featuring a bar-like salon design with mirrors behind the stations for a big hair reveal and playing chick flicks on flat screen TVs, attracting customers through a feature on Daily Candy before its opening in 2010.
23:37 Drybar became an instant hit, with a flood of appointments and a full shop on the very first day of opening, leading to rapid expansion and franchising.
27:17 Transitioning into the rapid growth of Drybar was challenging, but the company's massive infrastructure now allows founder Alli Webb to focus on different kinds of work and manage a team of thousands.
31:00 Alli Webb reflects on the incredible growth of Drybar from a small operation to a nationwide success story, highlighting the organic nature of the company's expansion and the rewarding experience of building a successful business with family.
35:15 Chris Healy and Lindsay founded The Long Hares, a company that sells manly hair ties for men with long hair, creating a successful lifestyle brand.
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