Prompt Cast
Harley-Davidson CEO Jochen Zeitz's Vision and Transformation Journey
TLDR Harley-Davidson's CEO Jochen Zeitz discusses the company's transformation amidst challenges, emphasizing the importance of equity grants for all employees, global expansion, and investment in electric motorcycles. Zeitz's approach involves data-driven decision-making, inclusive stakeholder management, and maintaining the brand's essence while targeting urban consumers.
Timestamped Summary
00:00
Harley-Davidson CEO Jochen Zeitz discusses the company's transformation and long-term vision amidst challenges.
03:55
Jochen Zeitz discusses taking over as CEO of Harley-Davidson during the global crisis caused by the pandemic and the immediate need to ensure liquidity and safety for the company's operations.
07:41
Jochen Zeitz emphasizes the importance of including hourly workers in the company's success through equity grants as part of Harley-Davidson's five-year strategy.
11:18
Harley-Davidson's CEO Jochen Zeitz aims to make all employees, including hourly workers, part of the company's success by granting them equity, emphasizing the importance of global expansion and leveraging the brand beyond motorcycles.
14:43
Being outcome-focused involves using data to evaluate strategy effectiveness, understanding skepticism stories, and involving the team in decision-making, as exemplified by Harley-Davidson's approach to inclusive stakeholder management and investment in electric motorcycles.
18:25
Harley-Davidson's focus on electrifying traditional core segments initially targets the urban consumer, while maintaining the brand's essence of freedom and adventure with a shift towards an urban positioning.
21:50
Jochen Zeitz was drawn to the challenge of leading Harley-Davidson due to his love for iconic brands and his passion for driving positive change.
25:30
Jochen Zeitz found balance and relaxation during a stressful year by focusing on his family and playing guitar.
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