Gender Discrimination in Video Games Challenged by 12-Year-Old

TLDR A 12-year-old girl's research project revealed that only five out of 50 popular video games offered free female characters, sparking outrage over price differentiation based on gender and leading to increased inclusivity efforts in game design.

Timestamped Summary

00:00 A 12-year-old girl challenges the video game industry's gender discrimination practices.
03:29 A 12-year-old girl noticed a lack of female characters in popular video games after her friend couldn't play as a girl character, prompting her to conduct a research project on 50 games and found that only five offered free female characters.
06:50 Charging different prices for in-game characters based on gender sparked outrage after a 12-year-old girl's research project highlighted the issue, leading to her op-ed being published in The Washington Post and gaining widespread attention.
09:57 Businesses often use price differentiation strategies, such as charging more for fair trade coffee in cappuccinos, to maximize profits by targeting customers willing to pay higher prices, a concept known as price discrimination.
13:03 Temple Run initially offered a male character for free but required payment to play as a female character, leading to criticism and a realization of the need for inclusivity in game design.
15:56 Game developers added a female character for free after realizing the need for inclusivity in response to a young girl's criticism of gender inequality in video games.
18:52 Research showed that when given the option, most kids prefer to play video game characters that match their own gender, highlighting the importance of inclusivity in gaming.
Categories: Business News

Gender Discrimination in Video Games Challenged by 12-Year-Old

A 12-year-old girl takes on the video game industry (UPDATE)
by Planet Money

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