Evolution of Convenience Foods: From TV Dinners to Oat Bran
TLDR Learn about the fascinating history of convenience foods, from the creation of TV dinners to the rise and fall of oat bran as a miracle food for lowering cholesterol. Discover how these food innovations have shaped our modern eating habits and convenience needs.
Timestamped Summary
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Swanson had too much turkey on their hands after Thanksgiving, so they put it on a refrigerated train car that had to keep moving to stay cold, and then they held an employee contest to come up with an idea of what to do with all the turkey.
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Jerry Thomas added two more compartments to the single-compartment tray, creating a three-compartment tray, and came up with the idea to sell it as a frozen Thanksgiving dinner, which became the TV dinner.
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Swanson initially ordered 5,000 TV dinners to be made, but ended up selling 10 million of them in the first year, which coincided with a time when women were re-entering the workforce and needed a convenient way to provide a hot meal for their families.
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The post-war era saw the rise of convenience foods like TV dinners and gelatin, which were repackaged and rearranged from surplus World War II food supplies and appealed to the convenience needs of women entering the workforce.
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Gelatin has had a slow and steady progression throughout history, with Charles Knox revolutionizing it in 1894 and Jello finally gaining popularity in the mid-1930s with the help of advertising and the development of refrigeration technology.
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Jello shots are gross, Jello molds were popular in the 50s and 60s, and Jello was used in strange and unappetizing ways, such as mixing it with cottage cheese and seafood salad.
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The introduction of crock pots in 1971 initially resulted in bland-tasting meals, but the popularity of crock pots grew due to the convenience they offered working moms, and Mabel Hoffman's cookbook, "Crockery Cookery," helped improve the flavor of crock pot meals by providing tips and recipes.
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Mabel Hoffman wrote several cookbooks, including "Crockery Cookery," and she acknowledged that her success was due to hitting the right timing with the right book.
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In the 1980s, there was a trend of promoting oat bran as a miracle food for lowering cholesterol, leading to the release of products like Mother's Oat Brand and Quaker Oats partnering with Northwestern University to conduct a study on oat bran's cholesterol-cutting effects, which ultimately proved to be ineffective.
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Oprein was initially hailed as a miracle food for lowering cholesterol in the 1980s, but it was later discredited due to flawed studies and overhyped media reporting.
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