Challenges of Returning Custom Cheese Racks in the Dutch Industry
TLDR A Dutch cheese company faces difficulties in getting their custom-made cheese racks returned due to social norms and traditions within the industry. Strategies such as selectively distributing the racks and involving everyone in decision-making are explored to address the issue.
Timestamped Summary
00:00
A man working in the Dutch cheese industry struggles to fix a problem with his company's custom-built cheese racks.
03:49
A man in the Dutch cheese industry is struggling to get people to return his company's cheese racks, reaching out to Planet Money for help.
07:57
A Dutch cheese company is struggling to get their custom-made cheese racks returned, finding them abandoned and repurposed by other companies in the area.
11:33
Returning the custom-made cheese racks is complicated due to social norms and traditions within the close-knit cheese industry.
15:16
Returning beer kegs is easier than returning expensive Yeti tubs, leading to a strategy of selectively distributing the tubs to ensure their return.
18:54
Family businesses, despite their complexities and close relationships, are a significant majority in the business world, requiring cautious approaches to change and innovation, as highlighted by Lorraine's suggestions for solving the cheese rack problem.
22:44
A presentation is made to Yella with suggestions to solve the cheese rack problem, including making the racks worse, involving everyone in decision-making, and capitalizing on the crisis.
26:25
Using the crisis as an opportunity, Jella sent out emails asking customers to return cheese racks, resulting in some being returned and keeping the market moving.