Building Betterment: Jon Stein's Journey in Revolutionizing the Financial Industry

TLDR Jon Stein founded Betterment, an online investment company, after recognizing a lack of customer-centric innovation in the financial industry. Despite facing challenges, Betterment successfully launched at TechCrunch, evolved its fee structure, and now manages billions in wealth.

Timestamped Summary

00:00 John Stein launched Betterment, an online investment company, just after the 2008 financial crash, growing it into a business that now manages over $13 billion by creating a new category in the tech sector known as fintech.
05:34 Jon Stein learned valuable lessons about community and quality from his family's furniture business, developed confidence through scouting, pursued writing and journalism, considered a career in medicine before realizing his passion for business and finance.
10:40 Jon Stein worked as a consultant in the financial industry, where he realized the lack of customer-centric innovation and decided to eventually start his own company focused on doing something innovative and different.
15:46 Jon Stein wanted to create a customer-centric financial service, initially considering building a better savings account but ultimately deciding to combine the ease of online savings with the investing efficiency of Vanguard, leading to the creation of Betterment.
20:57 Jon Stein initially thought he could build Betterment by himself, teaching himself to code and creating the first version of the site, but later teamed up with his roommate and a securities lawyer to navigate regulatory challenges and establish the company as a customer-centric investment advisor.
26:11 Jon Stein and his team faced challenges launching Betterment, with a delayed timeline and the need to quickly fix issues like withdrawals before their launch at TechCrunch in May 2010.
30:54 Jon Stein was extremely nervous and sleep-deprived before delivering a crucial speech at TechCrunch, where he had to pitch Betterment to big names in the industry.
36:06 Betterment's team successfully launched their platform at TechCrunch, attracting 500 customers within the first month and reaching a million dollars under management, leading to a successful funding round.
40:51 Betterment's fee structure evolved from 90 basis points to 0.25%, leading to rapid growth and managing billions in wealth.
45:49 Jon Stein reflects on his journey in finance, emphasizing his motivation beyond money and his desire to change the industry.
50:39 Jon Stein credits much of his success to luck and timing, emphasizing the opportunities that have been presented to him throughout his life.
56:12 Jerry and his team created a unique pinball machine called the P3 that combines physical components with virtual interactions, facing skepticism from traditional pinball enthusiasts but ultimately bringing joy to players.
Categories: Business

Browse more Business