Building a Multi-Dimensional Media Business with Nasdaily
TLDR Nuseir Yassin, creator of Nasdaily, built a successful media business by creating one-minute daily videos after traveling the world, facing challenges of self-segregation in Israel, and transitioning from a personal brand to a long-lasting organization. His company, Nas Company, generated $11 million in revenue last year and aims to create sustainable livelihoods through community-based models in the future.
Timestamped Summary
00:00
Nuseir Yassin, creator of Nasdaily, built a multi-dimensional media business after traveling the world and creating one-minute daily videos for 1,000 days.
05:06
Growing up in Israel, Nuseir Yassin faced self-segregation between Arabs and Jews, leading him to pursue opportunities in the U.S. to escape the concrete ceiling he felt in his home country.
09:50
Nuseir Yassin experimented with creating videos, including sending a hamburger into space, before deciding to document his travels with daily one-minute videos as a way to express his anger at the world's structure.
14:15
Nuseir Yassin decided to travel and create a one-minute video every day without expecting it to become a big thing, aiming to share his unfiltered perspective with the world.
19:13
Nuseir Yassin embarked on a risky journey to create one-minute videos daily, initially using his savings and believing that if he could capture the attention of a million people, he could easily turn it into a successful business.
23:39
Nuseir Yassin's videos, showcasing different aspects of life in Israel and around the world, garnered millions of views, leading to significant income and the need to expand his team to continue growing his business.
28:15
Nuseir Yassin realized the need to transition from building a company reliant on his personal brand to creating a long-lasting organization focused on addressing the division between humans as a mission worth pursuing.
33:05
Nuseir Yassin founded Nas Company, which includes a production house creating stories, a technology company with community management software, and NAS Academy offering cohort-based education on creating viral videos, generating $11 million in revenue last year.
38:01
Nuseir Yassin discusses the challenges of navigating partnerships with governments and businesses from different countries while maintaining his own ethical compass.
42:22
The future of content creation involves a diverse range of roles beyond just being in front of the camera, aiming to create sustainable livelihoods through community-based models rather than relying solely on advertising.
46:54
Nuseir Yassin aims to transition out of being in front of the camera and envisions building a diverse ecosystem of interconnected businesses under the NAS brand to create a lasting impact beyond his lifetime.
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Business