Prompt Cast
Aurora James and the 15% Pledge for Black-owned Businesses
TLDR Aurora James initiated the 15% Pledge, encouraging major retailers to allocate 15% of their shelf space to Black-owned businesses, leading to over 28 corporations committing to the cause. Through her business, Brother Vellies, James focuses on preserving traditional artisanal skills in Africa, pivoting during the pandemic to support local artisans, and advocating for inclusivity, racial justice, and sustainability.
Timestamped Summary
00:00
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04:24
Aurora James initiated the 15% Pledge in response to calls for more meaningful action from companies in support of the Black community, leading to over 28 major corporations committing to allocate 15% of their shelf space to Black-owned businesses.
08:10
Aurora James asked major retailers to commit 15% of their shelf space to Black-owned businesses, leading to the launch of the 15% Pledge as a nonprofit organization to hold companies accountable for long-term meaningful change.
12:33
The 15% Pledge encourages companies to commit to long-term meaningful change by being transparent about their actions and holding themselves accountable.
16:37
The 15% Pledge aims to support Black-owned businesses and advocate for Black entrepreneurs by providing resources, mentorship, and access to tools for success.
20:42
Aurora James discusses how her business, Brother Vellies, focuses on preserving traditional artisanal skills across Africa while resisting the pressure to manufacture goods in China for better margins.
25:07
Aurora James discusses how Brother Vellies pivoted during the pandemic to support artisan communities by creating a subscription program for small home goods made by local artisans.
29:03
Aurora James discusses the importance of inclusivity in her business model, emphasizing the joy and impact of involving customers at different price points while highlighting the challenges and importance of advocating for racial justice and sustainability in the current critical moment.
33:34
Aurora James finds optimism in defying naysayers and witnessing the positive impact and success of the 15% Pledge in transforming businesses towards inclusivity and equity.
37:43
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Categories:
Business
